![]() ![]() James Cameron and his team have shown what is artistically, creatively, and commercially possible when you have filmmakers completely committed to immersing audiences in this 3D world and the result is visually mind blowing. “Just as the original Avatar did, Avatar: The Way of Water has set a new benchmark for the current 3D marketplace. “As excited as we are about these early results, we anticipate a long and successful run for Avatar: The Way of Water as more people around the world book their ticket to Pandora for the epic storytelling and unmissable visual splendor of what James Cameron and his team have created.” “ Avatar: The Way of Water’ is a watershed achievement in filmmaking innovation and technology, and it’s clear that global audiences are choosing to see this film through the best technology for blockbuster entertainment in the world: IMAX,” said Rich Gelfond, CEO of IMAX. Global Imax is $48.8M from 1,543 screens in 80 markets, the 2nd highest worldwide bow for the large format network. In North America, the sequel opened to $16.5M on 407 IMAX screens, for a per screen average of over US $40K. from traditional 3D screens, 12% Imax 3D, 12% PLF 3D, 4% PLF 2D, 2% Motion 3D, and 1% ScreenX 2D. Avatar 2‘s Thursday ($17M) to Friday ($36M) jump was a great +113%, and the Friday-to-Saturday surge here to $44.5M is a commendable +24%.Īvatar: The Way of Water‘s opening here is the 6th best domestic debut in December after Spider-Man: No Way Home ($260.1M), Force Awakens ($247.9M), Last Jedi ($220M), Rise of Skywalker ($177.3M) and Rogue One: A Star Wars Story ($155M).īreaking down the premium of it all: Avatar: The Way of Water saw 31% of its weekend B.O. That Star Wars prequel had $29M in Thursday previews, rose +45% on Friday to $42M, and then only upticked +10% on its first Saturday to $46.3M. That jumps to 82% K-12 and 94% colleges off by Friday.ĭrilling down more on the hold factor here for Avatar 2 throughout its opening weekend: It’s even better percentile-wise than Rogue One. More juice for Avatar 2: schools start Christmas breaks on Monday per Comscore, with 41% K-12 off and 77% colleges. A backloaded grossing movie like Avatar 2 is good for exhibition heading into a Q1 that’s largely dry of tentpoles until Ant-Man and the Wasp: Quantumania on Feb. Media outlets at the time of Titanic and Avatar‘s play immediately declared them bombs before they respectively became the highest grossing movies of all-time (the former before the latter).Īgain, there’s no direct competition for quite some time. Each day from Monday through New Year’s weekend, is like a Saturday at the box office. ![]() Normally for an average Marvel movie, their presales stand at 5% beyond opening weekend. Factor in that 20% of the sequel’s presales are for showtimes beyond this weekend. When it comes to the ultimate fate of Avatar 2, which was propped greatly by Imax, PLF and premium 3D ticket sales this weekend at 62%, we have to play the long-game. The global $435M start of Avatar 2 puts Disney very close to notching the $4 billion mark worldwide for the year.ĭespite Avatar: The Way of Water missing its $150M-$175M projections, rival distribution sources and exhibition aren’t bothered –nor do they believe that the sky is falling for cinema– particularly for a movie that cost according to sources (not Disney) at about around $460M before P&A. ![]() SUNDAY AM WRITETHRU after Saturday PM Update: 20th Century Studios/ Disney‘s Avatar: The Way of Wateris coming in close to where we told you last night: $44.5M for Saturday and an opening weekend of $134M.
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